Blogging or Social Networking: Which is Better?

by Rebecca Kelley

When I spoke about Facebook marketing strategies at SMX East, someone asked the panel of speakers this question: “If you had to do only one to help your business, would you start a blog or focus on social networking?” The answer, I feel, is not necessarily a black or white issue. Obviously, if you can handle running a blog and social networking, the easy answer is “both,” but there are situations where one is more suitable than the other.

Why You Should Blog

Adding a blog to your site can be beneficial to your business in a multitude of ways, a few of which I’ll highlight below:

  • It builds unique content. By posting new entries on a regular basis (daily, weekly, etc), you’re creating new, unique content for your site. You’ll get more pages indexed, meaning popular posts can pull in some good search traffic and other posts can rank for long tail search terms.
  • It’s a great launchpad for linkbait and viral content. If you’re developing linkbait or viral content for your site, a blog is a great, easy way for you to launch the content. Deploying a piece of content via an active blog makes it seem less orchestrated/intentional than if you were to set up a separate page just for a list.
  • It’s a good brand builder. Giving your company a voice via the blog can make your business stand out among the competition. If you provide really helpful information and stand out as an industry leader, your blog will become a valuable resource. Also, establishing a personality on the blog will create emotional ties to the reader and you can develop positive relationships with your audience (which can lead to sales!). You can also use the blog to address any reputation management issues and share company news with the public.



More video on the Social Media Revolution…

Survey Shows Increased Use of Content as a Marketing Tool


The following article was written by Gretel Going, a partner at Channel V Media, a marketing agency in New York City. 

Need fuel to get the green light on a social media or content marketing project you’ve been pitching? Or maybe you’re looking for backup in your plea to increase your customer retention budget.

A new marketing survey conducted by King Fish Media, in partnership with HubSpot, Junta42 and Upshot Institute, might be exactly what you’re looking for. (You can skip the overview and download the complete study here.) 

The 2009 Survey on Marketing, Media and Measurement offers hard data that confirms our collective hunch that companies are focusing on communicating directly with existing and prospective consumers with methods made ubiquitous by the social media and content craze.

At the same time, it shows that traditional advertising is alive and well, but that its usefulness is limited to certain initiatives. And if you’re wondering how to gauge “usefulness” in the first place, well, the study’s got an entire section on metrics and how they’re being used by marketers to make important budgeting decisions.

As recently as a year ago, companies were diving into social media and content not always because they wanted to or believed it was effective, but because they thought they were supposed to.


What are the top Social Media sites?

Export Expanded List to CSV
# Site Name Category Primary Value Comm. Size DmR DmT Get More
1. Facebook Social Networking Strong Profile Rankings 5 9.22 8.7 Facebook Guide
2. Twitter Community Promote Link-Worthy Content 5 9.08 8.6 Twitter Guide
3. LinkedIn Professional Networking Strong Profile Rankings 5 8.29 8.14 LinkedIn Guide
4. Wikipedia Wikis Strong Profile Rankings 4 7.61 7.46 Wikipedia Guide
6. Digg Social News Strong Profile Rankings 5 8.59 8.04 Digg Guide
7. YouTube Video Strong Profile Rankings 5 9.32 8.66 YouTube Guide
8. StumbleUpon Social Tagging Strong Profile Rankings 4 8.22 7.67 StumbleUpon Guide
9. Reddit Social News Direct Link Sources 4 7.02 6.84 Reddit Guide
10. Yelp Reviews Strong Profile Rankings 5 7.23 6.98 Yelp Guide
11. Social News / Tagging Strong Profile Rankings 4 7.73 7.44 Guide
12. deviantART Self-publishing, Social Networking Direct Link Sources 4 7.18 6.5 deviantART Guide
13. Yahoo! Buzz Social News Promote Link-Worthy Content 4 6.89 7.16 Yahoo! Buzz Guide
14. Hacker News Social News Promote Link-Worthy Content 3 5.88 6.11 Hacker News Guide
15. Newsvine Social News Promote Link-Worthy Content 3 7.65 7.3 Newsvine Info
16. Technorati Social Tagging Strong Profile Rankings 4 8.31 7.79 Technorati Guide
17. Scribd Social Publishing Promote Link-Worthy Content 4 7.16 7.39 Scribd Guide
18. Techmeme Blog Aggregation Promote Link-Worthy Content 2 6.39 6.62 Techmeme Guide
19. SlideShare Presentation Sharing Strong Profile Rankings 4 7.35 7.19 SlideShare Guide
20. Kaboodle Community Promote Link-Worthy Content 4 6.51 6.21 Kaboodle Guide


Can Companies Engage Independent Bloggers? Ask @RealLifeSarah

Source: Hubspot

If you’re launching a new product — or even just putting new energy into an old product — the holy grail of marketing is a hearty endorsement from a popular independent blogger.

But how do you do that? What can you as a marketer do to get bloggers talking about your product?

In the video below, Sarah Pinnix (@RealLifeSarah on Twitter), a popular and prolific independent blogger based in Boone, NC, explains. 


Changing Times: Online Trumps Newspapers

Source: Media Post

by Erik Sass

A new survey on media usage from the Opinion Research Corporation confirms what newspaper publishers have long feared: Americans are abandoning print daily newspapers for information in favor of online news.

The OPC also found a slightly smaller decrease in the number of people turning to TV news. However, there were also some unexpected gains for traditional media, including a greater reliance on radio for news and information.


The Amazing Possibilities of Social Search

At the intersection of Social Networking and Search is an exciting frontier that is just beginning to be realized.  Through more efficient analysis and subsequent comprehension of the relationships between information we will gain a greater understanding of the world around us and interact with it.  The implications for both publishers and marketers will be powerful. 

The concept of Social Search intuitively makes intuitive sense.  We know a lot of people and know that some of them have specific knowledge and wisdom that is useful to us.  However, locating the person in our networks with the specific intelligence to aid us in a specific task can be difficult.

In the digital world, the problem has been extended to more types of information including documents, graphics, audio and video.  The more skillfully we are able to navigate through complex webs of data and concepts the greater value we can derive from the networks that we create.

Our Vast Networks

On LinkedIn we can all see our own network statistics.  I have a few hundred contacts.  However, my 2nd degree contacts (friends of my friends) number over 100,000.  Amazingly, my 3rd degree contacts (the friends of my friend’s friends) number in the millions- as large as some countries – all of whom are just two introductions away from me.

Theoretically, my network on LinkedIn contains almost anything I would like to know, from where to get a good latte in Budapest to what are the latest developments in cancer research.  The concept predates the internet, as people who want to search for information often intend to “ask around,” but online it has been expanded to an astounding degree.  Everything we want to know is at our fingertips – if we can find it.

Yet, with so much information so close, how do we navigate and find what we need in our networks when we need it??  How can we benefit from information contained in our own private information treasure trove? As Duncan Watts wrote, “Searchability is, therefore, a generic property of social networks.”



June 2018
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