Blogging or Social Networking: Which is Better?

by Rebecca Kelley

When I spoke about Facebook marketing strategies at SMX East, someone asked the panel of speakers this question: “If you had to do only one to help your business, would you start a blog or focus on social networking?” The answer, I feel, is not necessarily a black or white issue. Obviously, if you can handle running a blog and social networking, the easy answer is “both,” but there are situations where one is more suitable than the other.

Why You Should Blog

Adding a blog to your site can be beneficial to your business in a multitude of ways, a few of which I’ll highlight below:

  • It builds unique content. By posting new entries on a regular basis (daily, weekly, etc), you’re creating new, unique content for your site. You’ll get more pages indexed, meaning popular posts can pull in some good search traffic and other posts can rank for long tail search terms.
  • It’s a great launchpad for linkbait and viral content. If you’re developing linkbait or viral content for your site, a blog is a great, easy way for you to launch the content. Deploying a piece of content via an active blog makes it seem less orchestrated/intentional than if you were to set up a separate page just for a list.
  • It’s a good brand builder. Giving your company a voice via the blog can make your business stand out among the competition. If you provide really helpful information and stand out as an industry leader, your blog will become a valuable resource. Also, establishing a personality on the blog will create emotional ties to the reader and you can develop positive relationships with your audience (which can lead to sales!). You can also use the blog to address any reputation management issues and share company news with the public.



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