Archive for October, 2009

Blogging or Social Networking: Which is Better?

by Rebecca Kelley

When I spoke about Facebook marketing strategies at SMX East, someone asked the panel of speakers this question: “If you had to do only one to help your business, would you start a blog or focus on social networking?” The answer, I feel, is not necessarily a black or white issue. Obviously, if you can handle running a blog and social networking, the easy answer is “both,” but there are situations where one is more suitable than the other.

Why You Should Blog

Adding a blog to your site can be beneficial to your business in a multitude of ways, a few of which I’ll highlight below:

  • It builds unique content. By posting new entries on a regular basis (daily, weekly, etc), you’re creating new, unique content for your site. You’ll get more pages indexed, meaning popular posts can pull in some good search traffic and other posts can rank for long tail search terms.
  • It’s a great launchpad for linkbait and viral content. If you’re developing linkbait or viral content for your site, a blog is a great, easy way for you to launch the content. Deploying a piece of content via an active blog makes it seem less orchestrated/intentional than if you were to set up a separate page just for a list.
  • It’s a good brand builder. Giving your company a voice via the blog can make your business stand out among the competition. If you provide really helpful information and stand out as an industry leader, your blog will become a valuable resource. Also, establishing a personality on the blog will create emotional ties to the reader and you can develop positive relationships with your audience (which can lead to sales!). You can also use the blog to address any reputation management issues and share company news with the public.



More video on the Social Media Revolution…

Survey Shows Increased Use of Content as a Marketing Tool


The following article was written by Gretel Going, a partner at Channel V Media, a marketing agency in New York City. 

Need fuel to get the green light on a social media or content marketing project you’ve been pitching? Or maybe you’re looking for backup in your plea to increase your customer retention budget.

A new marketing survey conducted by King Fish Media, in partnership with HubSpot, Junta42 and Upshot Institute, might be exactly what you’re looking for. (You can skip the overview and download the complete study here.) 

The 2009 Survey on Marketing, Media and Measurement offers hard data that confirms our collective hunch that companies are focusing on communicating directly with existing and prospective consumers with methods made ubiquitous by the social media and content craze.

At the same time, it shows that traditional advertising is alive and well, but that its usefulness is limited to certain initiatives. And if you’re wondering how to gauge “usefulness” in the first place, well, the study’s got an entire section on metrics and how they’re being used by marketers to make important budgeting decisions.

As recently as a year ago, companies were diving into social media and content not always because they wanted to or believed it was effective, but because they thought they were supposed to.


What are the top Social Media sites?

Export Expanded List to CSV
# Site Name Category Primary Value Comm. Size DmR DmT Get More
1. Facebook Social Networking Strong Profile Rankings 5 9.22 8.7 Facebook Guide
2. Twitter Community Promote Link-Worthy Content 5 9.08 8.6 Twitter Guide
3. LinkedIn Professional Networking Strong Profile Rankings 5 8.29 8.14 LinkedIn Guide
4. Wikipedia Wikis Strong Profile Rankings 4 7.61 7.46 Wikipedia Guide
6. Digg Social News Strong Profile Rankings 5 8.59 8.04 Digg Guide
7. YouTube Video Strong Profile Rankings 5 9.32 8.66 YouTube Guide
8. StumbleUpon Social Tagging Strong Profile Rankings 4 8.22 7.67 StumbleUpon Guide
9. Reddit Social News Direct Link Sources 4 7.02 6.84 Reddit Guide
10. Yelp Reviews Strong Profile Rankings 5 7.23 6.98 Yelp Guide
11. Social News / Tagging Strong Profile Rankings 4 7.73 7.44 Guide
12. deviantART Self-publishing, Social Networking Direct Link Sources 4 7.18 6.5 deviantART Guide
13. Yahoo! Buzz Social News Promote Link-Worthy Content 4 6.89 7.16 Yahoo! Buzz Guide
14. Hacker News Social News Promote Link-Worthy Content 3 5.88 6.11 Hacker News Guide
15. Newsvine Social News Promote Link-Worthy Content 3 7.65 7.3 Newsvine Info
16. Technorati Social Tagging Strong Profile Rankings 4 8.31 7.79 Technorati Guide
17. Scribd Social Publishing Promote Link-Worthy Content 4 7.16 7.39 Scribd Guide
18. Techmeme Blog Aggregation Promote Link-Worthy Content 2 6.39 6.62 Techmeme Guide
19. SlideShare Presentation Sharing Strong Profile Rankings 4 7.35 7.19 SlideShare Guide
20. Kaboodle Community Promote Link-Worthy Content 4 6.51 6.21 Kaboodle Guide



October 2009
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