Who Uses Social Networks?

Source: EMarketer.com

Big gains among older users

Everyone knows that social networking sites are growing in popularity. Millions of individuals visit daily—or even more often.

According to the “Consumer Internet Barometer” report from TNS and The Conference Board, 43% of US Internet users visited social networking sites in Q2 2009.

That figure was up 16 percentage points from the previous year.

Nearly one-half of females visited social networking sites, compared with 37.6% of men.

More than 70% of Internet users under age 35 browsed social networks.

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