Poll shows wide business acceptance of social media

Business use of social media appears to be gaining wide acceptance, according to the results of an online survey by the Silicon Valley/San Jose Business Journal.

More than two-thirds of those who responded to the most recently completed Business Pulse survey said they use sites like LinkedIn, Twitter and Facebook for work.

About 12 percent said they use social media only for business. About 18 percent said they use it only for personal enjoyment.

Another 37 percent said they use the sites for both reasons.

About 11 percent said they have tried the sites but don’t use them while about 19 percent said they have never been to a social media site.

Reader Tim Bailey sounds like a wary user: “Social media is both a marketing/product planning/support opportunity and could become a nightmare. Businesses now need to be constantly using and reviewing what’s stated about their company and products.”

Steven Buchholz is a business-only user: “I use LinkedIn and don’t think I’ve even looked into the Web sites of any of the others.”

Trudy Holmes concurs, sort of: “I agree that LinkedIn is the site for business referrals and networking opportunities. Facebook seems to have a lot of fun and games that people play. OMG. I just played one!”

A reader who didn’t give a name is another happy LinkedIn user who is experimenting with other sites: “LinkedIn, I agree, is very useful for business. I’m trying to figure out how to use Twitter — it seems to have no redeeming value whatsoever. Plaxo is redundant and less useful than LinkedIn, IMHO.”

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