Social Networking Generates Leads, Closes Sales for Marketers

by Jack Loechner

According to a social media study by Michael Stelzner for the Social Media Success Summit 2009, 88% of marketers in a recent survey say they are now using some form of social media to market their business, though 72% of those using it say they have only been at it a few months or less.

Marketer’s Use of Social Media Tools
Social Media % Respondents Using
Twitter

86%

Blogs

79

Linkedin

78

Facebook

77

YouTube or other video

41

Social bookmark sites

38

Forums

38

StumbleUpon

28

Digg, Reddit or similar

26

FriendFeed

18

Source: Social Media Marketing Industry Report, March 2009
Key survey findings about specific application show that:

  • Small-business owners are more likely to use LinkedIn than employees working for a corporation
  • Men are significantly more likely to use YouTube or other video marketing than women (52.4% of all men compared with 31.7% of women)
  • For those just getting under way with social media marketing, LinkedIn is ranked as their number-two choice, pushing blogging down one notch
  • Among those who have been using social media for a few months, Facebook is in second place. This group also has more Twitter use
  • Twitter is used by 94% of marketers who have been using social media for years, followed closely by blogs. This group also endorses online video significantly more than the other groups

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