Facebook Poised to Unveil Sweeping Design Changes

Source: Media Week

Redesign includes branded partner pages–changes that may require publishers and advertisers to take a more active role in communicating to users via the popular site

March 4, 2009 -By Mike Shields

Facebook is planning on March 11 to unveil a sweeping redesign of both its homepage and its branded partner pages–changes that may require publishers and advertisers to take a more active role in communicating to users via the popular site.

In a conference call with reporters on Wednesday (Mar. 4), the company announced it has signed on more than a dozen partners to test a new version of its public branded pages, including President Obama, The New York Times, the National Basketball Association and the band U2.

Going forward, these partners’ pages will be designed to better resemble the average person’s Facebook profile rather than serving as static destinations where users can look up basic information. According to Facebook’s director of product Chris Cox, the idea will be for these companies and officials to become more active publishers, frequently broadcast messages in real time like so many Facebook users do.

In addition, bloggers and small publishers can now use Facebook as a platform to publish content to an unlimited number of friends/readers. Previously, Facebook users were limited to 5,000 friends.

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