Is Your University Using Twitter to Its Fullest Potential?

From DotEduGuru.com

By Rachel Reuben – Mon, Feb 23, 2009

Last summer I did research for my independent study project in graduate school that resulted in “The Use of Social Media in Higher Education for Marketing and Communication: A Guide for Professionals in Higher Education.” The research was largely done in June and July 2008. During this time, very few universities were actively using Twitter.

 When I did that research, I concluded:

We haven’t found a definitive way to use Twitter for marketing in higher
education yet. Some have suggested it can be used in conjunction with other
social media tools, such as student bloggers also having Twitter accounts they
update more often than their blogs, to serve as another tool to promote their new
blog entries. Others have suggested it can be used in emergency situations,
such as the shootings that happened at Virginia Tech (Swartzfager 2007), or
using it in place of a live chat service for recruitment (Wilburn 2008).

Since then I’ve noticed many universities trying to figure out ways to leverage their presence on Twitter, not only establishing one, but by actively finding ways to promote their use of it to engage community members.

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