What Results Can I Expect From My Social Media Campaign?

Social media comes in a variety of flavors, each with a very different end result. Networking campaigns occur on social sites like Twitter, Facebook and LinkedIn where users or companies interact with others in the community. Social media news campaigns push content out onto larger social news networking sites like Digg and Reddit.  While both of these are types of social media marketing, the results are anything but similar.

The main concept behind social media networking is that users can connect and communicate with each other. Usually a successful social media networking campaign isn’t judged by the traffic sent, but by the relationships built.

Exposure and buzz

Having a presence on the various social networking sites allows users or companies to connect with the community in ways that would be impossible with traditional media. Interesting stories, valuable links, and funny anecdotes proliferate quickly across these networks. By using social networks, it is possible to gain valuable exposure to people whom you could not reach through traditional media, such as customers, prospective clients, or industry colleagues.


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