Facebook Demographics Continue To Evolve

 Roughly 8 months ago facebook released their social ads platform and included a real-time audience segmentation tool that allowed you to see the universe size of the demographic/geographic/interests selection you’re targeting.At that time, I wrote a post called “Facebook Demographics Directly from Their System” showing some of the exact demographic breakouts provided by Facebook’s own user database and it turned out to be the most popular piece of research posted on iStrategyLabs. Judging by the thousands of hits, you all are thirsty for this kind of information, so here’s the update with a couple insights you might find compelling:

Insight #1: Facebook experienced 32% growth in US users in 10 months.

Insight #2: Facebook is experiencing explosive growth in the 25-34, 35-54 and 55+ age groups. The 35-54 year old segment grew 172.9% in 10 months – the other two mentioned are growing at a rate of 97%+.


Bookmark and Share


0 Responses to “Facebook Demographics Continue To Evolve”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: