PPC Launch – Test First

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When you launch your pay per click advertising campaigns do you just jump right on in or do you spend a certain amount of time in a “testing period”? I recommend that you use the first month as a testing period. Don’t just jump right in and start throwing money out.

The first month of any pay per click campaign should be a time when you test keywords, bidding strategies, ad content, and landing page elements. You want to your campaign succeed, but to do that you must first identify the elements that are working for you and throw out anything that isn’t working. Since every PPC campaign is different, you’ll find that they all have some elements that are more successful than others, but those elements could differ from campaign to campaign.



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