Designing Your Site For SEO

With over 80 percent of website traffic coming from search engines, it’s no wonder I am often asked the question “How can we get a better position on the search engines?” Still, with all of the attention on Search Engine Optimization (SEO), companies are not investing enough of their marketing effort/budget on SEO. In fact, while most companies consider SEO important to their marketing success, very few are actually doing it (some studies show fewer than 40%), and those who are…not completely.

Search engine optimization (SEO) means ensuring that your web pages are accessible to search engines and structured in ways that help improve the chances they will be found and listed as close to the top of the list as possible.

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