Content, Content, Content.

Read any Internet marketing article, forum or tutorial these days and you will find that the one thing all the experts agree on is that you need to have lots of good quality content on your web site. It sounds like good advice doesn”t it? But what precisely does it mean?

Simply put, content is all the text copy and graphics on your web site. Good content can be defined as information that your visitors will find helpful and that is relevant to their needs. Good content will also enable search engines to crawl and index your web site under the key phrases that your customers are searching on.

After all, there”s no point in having a brilliantly written sales message within your web site content if your potential customers never find it!

Good content will mean different things to different businesses and exactly what constitutes “good content” depends largely on the goal of your web site and the products or services you offer.


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