SEM and Paid Search vs. SEO and Organic Rankings

Writing by Nick Stamoulis on Friday, 5 of September , 2008 at 9:15 pm
I notice at time that website owners take on a paid search traffic campaign, often using the same keywords as their site. I can understand why since they have optimized those pages for organic search results. However, if you’re going to get heavily involved in search engine marketing, you need to be sure you have a good analytics package on hand.

Side by side testing can often reveal some rather startling results. I have at times noticed that conversion rates for the organic traffic converting at a similar rate to those from the paid listings. Why is this important? It depends on the amount of traffic received. If you are receiving more organic than paid traffic then I would highly recommend to look at alternative keywords in your search engine marketing campaign.

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