Great Article on SEO Myths

10 SEO myths debunked
By Michael Estrin

Attending an ad:tech San Francisco panel on search engine optimization, one fact became apparent almost immediately: There is a ton of misinformation out there when it comes to SEO.

While iMediaConnection covers developments in search faithfully, we often leave it up to our readers to update their understanding of the field. But for this particular story, we elected to take a slightly different approach.

Myth #1: SEO is all about secret tactics
RealityI talk to a lot of people about SEO, plenty of whom are new to it. I’d say the most common myth is that SEO involves all “secret” tactics requiring you to buy links or trick the search engines, and that no one in the industry can be trusted. In reality, there are a lot of simple but effective techniques that even the search engines will tell you to do that can increase traffic. And there are plenty of people who are not snake oil salespeople who can provide this useful service.
A good place to start the process is to look at your analytics. There are a variety of tools, including some from Google, that spotlight if you have problems being accessed by search engines. I also like a top-down approach. You start from the homepage and ensure that it is search engine friendly, then work your way back through the site going down the paths that are most important to your business.

Myth #2: SEO means optimizing only for Google
RealityTrue, Google is the dominant search engine in many parts of the world, accounting for 60 to 90 percent of all search traffic; but if you think all search engine optimization is for Google, you have missed the online marketing love boat and should return to work at your mimeograph machine.
Yahoo, MSN and hundreds of special interest sites, along with vertical or category-specific search engines, are crawling and indexing your content. The art and science of SEO includes optimizing for vertical information sites, news and social groups as well.
So, what’s the best SEO strategy? While being aware of technological pitfalls and linking advantages is important, stop optimizing for Google and start optimizing for your intended audience. Building search-friendly sites in a content-friendly environment is the best way to win.

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