Why should my business operate a Blog and use Social Media?
Blogs are important because they are a source of content distribution and aid in search engine optimization. Search engines constantly index sites looking for fresh content and operating your own blog is the easiest and most effective way to keep the search engines fed with new, robust and relevant content pertinent to your message. It’s important to post content with your target audience in mind and to utilize links to the main site within the posts themselves containing appropriate calls to action.
Humanizing the corporation: Corporate blogs permit a human-human interaction, presenting a completely human side to business that corporate websites have NEVER been able to achieve.
Why is Social Media Important? Let’s look at one example….the 800 pound gorilla here in 2009…
The demographics on Facebook continue to develop and evolve.
- Facebook experienced 32% growth in US users in the last 10 months.
- Facebook is experiencing explosive growth in the 25-34, 35-54 and 55+ age groups. The 35-54 year old segment grew 172.9% in 10 months – the other two mentioned are growing at a rate of 97%+.
- Your business needs to be where the eyeballs are!
We should also take a close look at the other gorilla, which could become another 800 pounder much faster than Facebook did
- According to stats just released from Nielsen Online, Twitter recorded 2.3 million unique visitors in August (US-only), an increase of 422% from the same period last year.
- Visitors to Twitter spent 55% more time on the site on average – a total of more than 7 minutes per user.
- February, 2008: 475K Unique Visitors – February, 2009: Over 7 Million Unique Visitors
Social media comes in a variety of flavors, each with a very different end result. Networking campaigns occur on social sites like Twitter, Facebook and LinkedIn where users or companies interact with others in the community.
Dickson Interactive, LLC
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